Are you looking to turn your blog into your biz? , sponsored posts are one of the ways you can start monetizing your blog! If you are not ready to pitch to brands for paid sponsored posts, doing a post in exchange for a product is a great way to start . As long as you are promoting products you love and that fit with your brand, you can use these types of sponsored posts to help you get paid sponsored posts in the future. If you are looking to land your first sponsored post, read on!
Receiving an email to work with a brand you love is so exciting! Whether they find you online or on social media, it feels great that they scouted you out and want to work with you. Just make sure you get out of the relationship what you are putting in. If they are offering you a product worth $10, for instance, I would steer clear. It’s not worth the time and effort you’ll put into writing and taking photos for a post
When you are a new blogger who is growing your following and community, writing posts for product may be how you start out with sponsored posts. If you want to wait until you have a bigger following and get, go for it! But if you think it’s worth your time and you really love the product and brand, posts for products can give you leverage when you eventually start reaching out to brands to get paid posts.
WRITE GREAT, CONSISTENT CONTENT
If you are writing awesome content on your blog and posting to it consistently this is a great sign for brands. They want to work with bloggers who are giving their readers great information and consistent posts!
If a brand visits your blog and you have not posted for three weeks, it does not look so good – especially if you are a relatively new blogger. It may make them think you are not committed to your blog and readers, or do not really have time to write a sponsored post. Make sure to post at least once a week and post engaging, helpful content that readers want to gobble up! Brands will be dying for you to write about them!
Write about things you care about. When I write about sports, I often write about my favorite teams and players. Apparently, this stands out to ethical brands, because if you write about things you care about, it will resonate with your readers and with brands, and it will make them want to work with you.
ENGAGEMENT & COMMUNITY
Having an engaged community on your blog is better than having a massive following with little engagement. If brands see engaged comments on your posts, they see that your readers are loyal and that they trust your opinion. This is attractive to brands because it is more likely that people will look to you for advice on what products to buy, use, etc.
From what I have read, brands prefer if you have original photography for sponsored posts, which makes sense. Most sponsored posts will be for products you wear or use, so having photos of you with the product is essential.If you have great photos on your blog, this will be attracting to brands. It shows you know how to use photos to promote either yourself or ideas or products. They should fit the aesthetic of your brand and be pleasing to the eye.
A SOLID SOCIAL FOLLOWING
These days, social media is king. Choose your favourite platforms, post consistently to them, and make sure to have your social media handles very visible on your blog’s homepage as well. This way brands can easily click over and check out your pages!
How are brands going to contact you if you do not tell them exactly how they can? Have a “contact” or “work with me” page clearly visibly on the homepage of your blog and include your email. Make it separate from your “about me boutme” page. This will make it easy for brands to contact you, how will they be able to resist?